Why is it better to select a proprietary formulation in pet food supplements and not a standard one?
In the competitive animal nutrition market, especially for dogs and cats, each brand looks to differentiate themselves by offering only the best to their customers: the pets and their owners. In this context, the choice between a standard formulation or a customized formulation can make the difference between being just another brand or a benchmark in the industry. At Essential Process, as a manufacturer for third parties, we understand that each customer and supplement is unique. We design customized solutions, from the development of the ideal formula to the design and packaging of the final product, to serve any type of brand within the pet industry.
However, if you still have doubts, here we would like to explain why it is better to go for a proprietary formulation:
Customization adapted to customer needs
A proper formulation, such as the one developed in Essential Process’s products, allows brands to adjust their offer to the specific needs of their target audience. Whether for pets with special needs, such as hypoallergenic diets or joint care supplements, or for life stage differentiation, a customized product makes sure the message and benefit is clear to the consumer.
For example, a brand focused on senior cat nutrition may create a supplement enriched with antioxidants and chondroprotectants, aspects that a standard formulation is unlikely to cover with the same specificity.
Market differentiation
In a market saturated with similar products, a customized formulation reinforces a brand’s unique identity. The ability to create a unique supplement with exclusive ingredients or specific properties helps to stand out among the competition.
Ultimately, pet owners are increasingly demanding and are looking for products that reflect compromise and quality. A customized formula such as Essential Process can offer not only meets that demand but will also build loyalty to your brand by demonstrating a carefully designed approach.
Increased control over quality and efficacy
When brands order or develop specific formulations, they have absolute control over the ingredients used and the manufacturing processes. This makes sure that the products meet the highest standards of safety and quality, as well as ensuring the efficacy expected by their customers.
In contrast, a standard formulation is often optimized to minimize costs, which could compromise important aspects such as bioavailability or concentration of active ingredients.
Building trust and reputation
Consumers of pet products value brands that show commitment to animal welfare. Having a signature formula demonstrates the brand’s dedication to offering the best. This not only increases customer confidence but also reinforces the brand’s reputation as a category leader.
Flexibility and innovation capacity
The development of own formulations by Essential Process opens the door to continuous innovation. Trends in animal nutrition, such as natural supplements or sustainable ingredients, can be adopted more quickly and effectively when the brand has control over their formula.
This flexibility also allows for higher responsiveness to changes in regulations or new scientific findings, something that is not always possible with generic formulas that require more time to adapt.
Betting on uniqueness makes the difference
Selecting a customized formulation over an efficient standard formulation is not only a technical decision, but a strategic commitment to differentiation, quality and customer satisfaction. By opting for a customized approach, brands will not only reinforce their identity and positioning but also contribute to the welfare of pets and build trust among their consumers.
In the animal nutrition sector, where care for our pets is at the core, developing products that reflect these values will always be the best investment.
Essential Process: Nurturing the Present, Building the Future
Contact us today to find out how we can transform your ideas into exceptional products and help your brand reach new heights in the animal care industry. At Essential Process we strive to redefine the standards of quality and excellence at every step of the way.
