Pets don’t just eat: they age, experience stress, shed their hair, suffer from health conditions, and go through life stages that require special care. This is where specific supplements and specific vitamins come into play, and also, where your brand can truly make a difference.
Have you considered that your pet food brand could do much more than simply feed?
In fact, the specific needs of dogs and cats present an opportunity to stand out in the market. Although complete pet feeds provide a solid nutritional base, they do not always cover all deficiencies or specific needs at certain life stages.
In this post, we show you how to turn that gap into a competitive advantage, and how Essential Process (https://es-process.com/) can support you.
1. Joint health and mobility
Need: Senior dogs, large breeds, or overweight pets often suffer from joint wear and tear.
Key supplement: Glucosamine + Chondroitin + Omega-3
Position you brand as one that not only nourishes, but also supports daily mobility and helps prevent joint issues.
2. Digestion and Immunity
Need: After antibiotics, dietary changes or stress, the gut microbiome can become unbalanced.
Key supplement: Probiotics + Prebiotics
Launch lines that promote healthy gut flora, improve nutrient absorption, and strengthen the immune system.
3. Piel y pelaje brillantes
Need: Dry skin, hair loss, or skin allergies.
Key supplement: Omega-3/6 fatty acids Vitamin E, Zinc (es.linkedin.com). Give your brand the promise of a radiant coat and healthy skin: an esthetic and functional advantage.
4. Cognitive Health and Ageing
Need: In older pets, reduced mental performance.
Key supplement: DHA Omega-3, antioxidants (Vitamins C & E), MCT. Reposition your product as a daily ally for an active mind and long-term vitality.
5. Immune Support
Need: Puppies, pregnant pets, or animals recovering from illness.
Key supplement: Multivitamins A, B, C, D, E and minerals such as Zinc and Selenium.
Offer specific formulas that strengthen defences during vulnerable stages.
How Can Essential Process Help You?
Essential Process is a specialised partner in nutraceuticals for pet food brands: ● Personalised supplement formulation (vitamin, digestive, joint or calming supplements, among others) designed by experts.
- Premium quality: Top-grade ingredients (vitamins, minerals, probiotics, natural extracts).
- Flexible production: Liquid or solid formats (capsules, powders, liquids), jars, doypacks…with low minimum order quantities (from 500 units).
- Turnkey project: From formulation to packaging and certifications, under your own brand, with full consultancy throughout the process.
Why Should Your Brand Embrace Supplements?
| Advantage | Benefit |
|---|---|
| Real differentation | You go beyond basic feeding and cover actual health gaps. |
| Proximity to the customer | You offer targeted solutions: joint, digestive, cognitive…adapted to your needs. |
| Ticket increase | Combining food + supplements, raises the average order value. |
| Loyalty | Clients are looking for proven efficacy in natural stages: growth,stress, old age. |
| Trust | Premium B2B formulas generate prestige, credibility, and technical support. |
Now you know: feeding is not enough. Pets require targeted nutritional solutions. With Essential Process, your brand doesn’t just feed and it becomes a leader in complete animal wellness.
Because the future of pet food isn’t just about eating, it’s about living better, in every stage of life.
Ready to become the brand that does more? Essential Process will support you in every step of the way, with health, quality, and distinction guaranteed.
Contact us today to discover how we can turn your ideas into exceptional products and help your brand reach new heights in the animal care sector.
At Essential Process, we strive to redefine the standards of quality and excellence at every stage of the journey.
