How to formulate a coat care range for the shedding season.
Seasonal shedding makes every autumn a predictable peak in demand and a recurring catalogue opportunity. For a brand, the challenge is not the shedding itself, but formulating an effective and stable range using delicate active ingredients such as marine omega-3s. At Essential Process, specialist third-party manufacturers of nutritional supplements for pets, we develop skin and coat supplements with the highest level of technical rigour, formulated to order and ready to launch before the season begins.
Ultimately, this seasonal peak can stop being a problem and become a business opportunity for any pet food brand. With Essential Process, while competitors are repeating the same generic product, your brand can reach the point of sale with a specific and exclusive solution.
What Goes into a Good Coat Supplement?
The ingredients in this category https://es-process.com/productos are well known:
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Omega-3 fatty acids, particularly marine EPA and DHA, contribute to maintaining a healthy skin barrier.
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Zinc and biotin are involved in keratin synthesis, together with other B vitamins.
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Vitamin E takes care of skin and helps protect omega-3s against oxidation.
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Sulfur-containing amino acids, which are one of the components of keratin.
What makes the difference is how they are combined.
The real challenge is stability. Heat, light and oxygen can reduce the effectiveness of these oils and cause them to develop an odour that the animal rejects. For all these reasons, having a specialist partner such as Essential Process can make a real difference to your product catalogue.
Liquid, Powder or Capsule
The oily liquid format blends well in food; powder allows several active ingredients to be combined in a single dose; and capsules provide precise dosing and a more technical positioning. The choice of format also influences how the brand is perceived, as explained in our guide of formats.
Every brand, Its Own Formula
At Essential Process, we do not work from pre-defined formulas. We work with each brand to define the active ingredients, dosages and format, and support them with documentation and labelling.
Our formulations are exclusive, tailored to the specific needs of each pet food brand. For us, every client is unique. No leaks, no shared formulas, no copying and pasting.
What we develop for you belongs to you alone: your formula, your property, your competitive advantage.
Would you like your brand to have its own skin and coat supplement range before the next shedding season? Let ‘s talk.
We can help you transform an idea into a safe, effective product that is ready to compete
in an increasingly demanding market.
Discover how we work at: https://www.es-process.com
